The Guesswork Games website only uses Google Analytics for customer navigation tracking.
No personal customer details are recorded in any way, ensuring 100% compliance with the Data Protection laws, such as the DPA 1998
An extract has been added below from the DPA Government website.
The Data Protection Act controls how your personal information is used by organisations, businesses or the government.
Everyone responsible for using data has to follow strict rules called ‘data protection principles’. They must make sure the information is:
- used fairly and lawfully
- used for limited, specifically stated purposes
- used in a way that is adequate, relevant and not excessive
- accurate
- kept for no longer than is absolutely necessary
- handled according to people’s data protection rights
- kept safe and secure
- not transferred outside the European Economic Area without adequate protection
There is stronger legal protection for more sensitive information, such as:
- ethnic background
- political opinions
- religious beliefs
- health
- sexual health
- criminal records
The source of the material list above can be viewed here.
For more information on the terms and conditions of Google Analytics please visit here.